How to Start Your Own Electrical Contracting Business - Building Your Client Base

Looking to start your own electrical contracting business? The prospects of starting an independent electrical contracting company may seem daunting, but thoughtful business planning and a realistic assessment of the marketplace will be valuable assets for your new entrepreneurial venture.

Here are some first steps that set you and your business up for success:

☑Identify Your Customer

  • Establish what setting you will be working in - Commercial? Residential?
  • Determine your customer demographics

☑Build Your Client Base

  • Contact previous clients for new projects
  • Network with other contractors and past clients to build a list of referrals

☑Advertise Your Business

  • Create a website, business cards and fliers
  • Utilize social media to promote your business and stay on current trends
  • Encourage customers to leave honest reviews

☑Create Partnerships

  • Explore local organizations, schools and businesses to build connections
Clint
Article Written by Clint Y.

Clint is a Product Marketing Specialist. He aims to bring innovative, high-quality lighting to the market that provides a solution to customers’ needs. By keeping the consumer front of mind, he focuses on providing superior customer service and competitive pricing and delivering the best overall experience and value straight to the consumer.